Do you use your website to sell to other businesses or to consumers?
Are you in a fast-paced industry?
So fast that success means updating your website weekly? Daily? Even hourly?
Do you waste a lot of time on the HTML coding or have to pay large sums to web developers to update for you?
If that describes your business and you, then you’ve found the solution to your problem here.
As we’ve covered in previous articles, a CMS is an interface that greatly simplifies website updating – improving your return on time investment.
How Jacelyn saved her business
Jacelyn mainly sells herbicides to agriculture businesses. She also has a few farmers and avid gardeners who buy her herbicides. Ever since she created a website for her business, her sales leads have increased by 150%.
As part of her business strategy, she writes articles on agriculture three times a week to drive traffic to her website. However, she finds herself wasting time trying to get the updates to appear correctly.
Her return on time investment was horribly low.
So she hired an assistant to free up some of her time, but she found that even with more time, she was still held back by the website content management. Jacelyn spent many sleepless nights worrying about her business.
She had little time to concentrate on her long-term business strategy. With a small budget, she couldn’t afford a web developer to do the content management for her.
So when she heard about CMSs and how it simplified website updating, she realized that it was the solution to her problem.
She had two criteria:
1. It was to be customized to suit her assistant’s usage (her assistant was to collect the materials and do the actual website updating)
2. It could be expanded upon in the future to meet her long-term business strategy
The developer then suggested a CMS for the “News” and “Articles” pages, since they were frequently updated. Jacelyn agreed and the developer went to work.
Jacelyn delegated the website content management to her assistant, so that she could focus on implementing her long-term business strategy.
Decided to improve her return on time investment.
When the web pages were finally integrated with a CMS, Jacelyn found that her assistant and her had far more time. Instead of wasting countless hours wrangling with the HTML coding, her assistant and her could focus on much more productive tasks.
Their return on time investment was improved.
Jacelyn’s business revenue began to increase and within a year, she fully implemented an important aspect of her long-term business strategy – to expand her product range to include other agriculture tools. This was easy to do because the CMS freed up their time and was designed for future expansion at the start.
Now Jacelyn is earning a large sum from her business, feels very confident about the future of her company and is much happier as a result. The sleepless nights she had are now gone.
Would you like to increase your business revenues?
Would you like to increase your return on time investment?
Website updating will not return as much money as your long-term business strategy will!
Let’s call website updating a $4/hour task and your long-term business strategy a $50/hour task.
Why spend your time doing tasks that earn you $4/hour when you can spend more time doing $50/hour tasks?
You can improve your business today by:
1. Deciding who will handle the website content management (collecting the material and doing the actual website updating)
2. Sharing your requirements and future business needs with your CMS developer
3. Integrating your frequently updated pages with the CMS
4. Then having your employees and yourself focus on the tasks that earn you the most per hour
You will find that in a year’s time, your business will be earning you more than it did before.
We will guide you through the whole process, so why wouldn’t you free up your time to earn the most per hour?
“DezignQuest was extremely helpful throughout the entire process of designing our website from start to finish. Their input and suggestions were invaluable, especially when we were unsure about the direction we wanted to take. They were able to generate an amazing finished product and we couldn’t be happier with the results.”
- Dr Jessica Chi, Shenton Dental Group
Have your questions answered by typing a short email to DezignQuest at info@dezignq.com or pick up the telephone and dial (+65) 6396 4125.
View our work: http://dezignq.com/works/dq-portfolio-new.pdf
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Further readings
DQ.Ideas on CMS:
Our first article on CMS
Our second article on CMS
Top 10 Benefits of a CMS
How to choose a good developer
5 Tips to help you choose your CMS
If you love gardening:
http://www.bbc.co.uk/gardening/
DQ.Ideas Newsletter
DezignQuest Pte Ltd
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Tel: +65 6396 4125
Fax: +65 6348 2317
Email: info@dezignq.com
www.dezignq.com